Bobby's exceptional career in Sales and Marketing spans over 20 years, marked by adept leadership across diverse teams. His expertise in sales, marketing, contract negotiations, and account management consistently delivers tangible results. Bobby's passion for talent development is evident in his commitment to cultivating enduring partnerships.

Bobby's extensive background in boutique, new builds, conversions, and branded hotels, from extended stay to full-service, allows him to approach challenges comprehensively and quickly pivot to market changes. His exceptional leadership and mentorship skills have transformed sales teams, exceeding goals and mentoring top-tier sales leaders across various management portfolios.

Bobby's marketing acumen shines through his innovative use of digital marketing strategies, including SEO, SEM, content marketing, and social media campaigns. He has implemented data-driven marketing approaches, utilizing analytics to track performance and optimize campaigns for maximum ROI. Bobby's strategic approach to account-based marketing has resulted in significant revenue growth and strengthened client relationships.

In sales, Bobby is known for his ability to develop and execute comprehensive sales strategies that align with business goals. He excels in lead generation, pipeline management, and closing deals. Bobby's expertise in consultative selling techniques has enabled him to effectively address client needs and deliver customized solutions. His proficiency in CRM systems has streamlined sales processes and improved team collaboration.

Bobby's impactful tenure with corporate managed and independent hospitality management companies showcases his visionary approach. By centralizing sales efforts in untapped market segments, he led the generation of $1.3M in revenue in just 6 months, elevating the owner’s portfolio.

Bobby holds a degree in Business Administration with a specialization in Management and Marketing from The University of Texas at Arlington in Arlington, TX.